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LIVE - The Battle of Big Thinking blog - full report

conversation and more action. Says what Penguin, Lego and Apple want to do is create products with marketing ...

CREATIVE STRATEGY - Why on earth did Microsoft approve these dull ads for Windows 7?

out Apple's piss-take TV commercial on the theme of Windows 7. It's LOL stuff. Simon S Kershaw is ...

CREATIVE STRATEGY - Beck's engagement is a tough call in a crowded market

serve food). Heavily marketed cider brands remain popular since Magners re-invented fermented apple ...

VW mounts "highly targeted" iPhone app-only campaign for new GTI

worldwide, according to Apple. The low cost of a mobile campaign is thought to be a big factor in VW ...

COMMENT: Lufthansa and Ocado show how brands can journey along the mobile marketing continuum

application; salivated; read about more than 65,000 applications in Apple's app store; despaired; read about ...

GyroHSR hosts 'Pitch Idol' to find future talent

work based on an Apple's iPhone task....students presented their pitches on how to increase uptake of the Apple iPhone amongst 16-24 year olds to ...

COMMENT - McDonalds, Apple, Coca-Cola, IBM: try telling these giants about the shortcomings of

, Coca Cola, Pepsico - to IT - Apple, Microsoft, HP, IBM - to consulting - Accenture, McKinsey - to ...

Battle of the brands: Amazon versus Play

in electronics when looking for something brand or product specific, like Sony or an Apple iPod for ...

Barclaycard's waterslide iPhone application: the future of cold acquisition?

departure for them from paper-based activity and, with Apple's blessing, something of a digital coup. In ...

My American boss has recently taken to signing off all his emails: 'Do it big or stay in bed'

The Big Mac. The Big Apple. Big Sur. Big Oil. There s something that strikes you when you live and ...

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