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Agency reviews highlight battle in electronics space

branding is part of the Apple effect. As other electronic brands work to compete against the mega-star ...

CRT/Tanaka acquires Lewis & Neale

, the firm said. Some of Lewis Neale's clients have included the US Apple Association and the ...

Microsoft tops Cision 2008 corporate reputation rankings

US companies. The company has finished first for seven of the last eight years. Rival Apple finished ...

T-Mobile, Google team up to introduce the G1 smartphone

review, Dobrow said. The team is also contrasting the G1 and Apple iPhone in messaging. The ...

Coke scores No. 1 ranking in global brand study

, Intel, McDonald's, Disney, and Google, respectively. In addition, Apple improved by nine spots to number ...

Executives join social media conversation

looking for inspiration from consumer marketers, like Apple, for ways to pursue experiential marketing ...

Papers get creative to draw Web traffic

Apple, with the Sunday circulation at 450,000, says Jennifer Saba, associate editor at Editor ...

Investors not impressed by Jobs' computer-in-the-envelope trick

the iPhone, reporting that Apple sold 4 million iPhones in their first six months, a number above most ...

Quality control

apple supply chain in New York and New Jersey. Quality perception around core products like hamburgers ...

Apple's control issues come at the expense of its customers

This, of course, is precisely what Apple has done with some of its most ardent customers. They are ...

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