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Ravi Mattu, Financial Times: Putting the customer first

Apple's ability to communicate with its audience sets it apart from most other businesses....gurus, and discussion will inevitably lead to Apple. Whatever the business challenge - innovation ...

Luke Johnson, Risk Capital Partners: Innovate to accumulate

the rules by which management operate. They are often entrepreneurs, like Steve Jobs at Apple, but ...

Cutting-edge thinking

about Apple; practitioners, such as serial entrepreneur Luke Johnson; or, from a corporate perspective ...

Malcolm Gooderham, TLG: Aspire to be a change-maker

'. Think Apple. Second, the 'issues leader'. Think M S. Third, the 'values leader'. Think The ...

Focus, Corporate Reputation: It's the Thought that counts

ensure Apple remains top of this year's Index of Thought Leaders (UK) for the third year in a row ...

Year in review: 2011 Money and morals

Jobs, the founder of Apple, dies after a long illness. - Colonel Muammar Gaddafi is killed ...

The Week

She replaces Robert Saunders, who joined Apple in April. Bartlett joins from Good Relations, where ...

Media: The Week in Media

Google has launched a music store and locker to rival Apple's iTunes, with three of the four major

A beautiful business

most impressive piece of launch PR of the past year? Any Apple launch. Whether it's the iPad 2 or ...

Trust in the power of stories

Twitter account is probably Fake Steve Jobs, which Apple suffered for years rather than face the backlash ...

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