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Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most...global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ...

Starbucks marketer Ian Cranna on changes at the coffee chain

19 Apr 2012 | by Gemma Charles

digital. Free wi-fi is in all branches, and in partnership with Apple, it offers a free iTunes music track ...

Alan Mitchell: Advertisers, face it, your consumers hate you

29 Mar 2012 | by Alan Mitchell

something, notes Gordon. Within this very broad spectrum there's not just one bad apple 'but lots of them ...

Does funding innovation come before protecting marketing jobs? The Marketing Society Forum

01 Mar 2012

. Innovation has to be smart. Apple serves people who 'think different' and innovation flows. Nokia innovates ...

Unilever chief Keith Weed on how brands must adapt to 'evolution by consumer selection'

29 Feb 2012 | by Keith Weed, chief marketing officer, Unilever

, Twitter and Apple in a way not possible with national media companies. Adapt or die There are three ...

An absence of leadership

14 Feb 2012 | by Onesixtyfourth

(Total base: 763) UK US Apple 17.1% Apple 22.0 ...

Pampering brands Nivea and Maybelline score well in brand survey

01 Feb 2012 | by John Reynolds

, while Apple dominates at the top of the UK and international list of most desirable brands, according to...Apple and its two flagship products, the iPad and the iPhone. Apple and its products held the top three ...

Google ranked top brand and Dove enters top 20

18 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

usage of Apple and Google-Android smart phones. YouGov attributed Dove's performance to the on-going ...

Interactive: Twelve ideas for 2012

10 Jan 2012 | by Nicola Clark

marketers will get caught up in the hype surrounding Facebook, Apple remains the marketing industry's Gold ...

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

Kindle Fire, is set to be the most serious challenge yet to Apple's dominance in the tablet market. The ...

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