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iPod supplier forced into rebrand

One of Britain's leading suppliers of iPod accessories is accusing Apple of threatening its...now be handed over to Apple. The company has brought in tech shop Rainier PR's consumer subsidiary ...

Apple lures Seitz from Bite for European role

Apple, the iconic US computer and personal entertainment brand, has poached Bite Communications...Although Apple, which is notoriously secretive about its corporate structure, declined to comment ...

News analysis: The PC 'bad boy' shows soft side

can seem quite staid when put alongside those of, say, Apple. 'The fancy designs and the PR fireworks ...

City & Corporate: Apple's secrecy is tantalising PR

There can be few companies in the world as adept at PR as Apple...., the more Apple is talked about - and according to one American guru, the PR value of all that ...

Opinion: Apple has underestimated online outrage

I doubt that Apple CEO Steve Jobs has time to pore over any of the myriad of blogs and websites...among followers of the great god Mac. Think Secrets - the site against which Apple has brought a ...

Technology: Gadget Revolution

, Apple has become as much a music or entertainment company as a computer manufacturer. BT Openworld is ...

INTERNATIONAL: Microsoft tops media's admired list

. The remaining top ten is made up of Apple Computers, General Motors, Ebay, Wal-Mart, Intel, Coca-Cola ...

INTERNATIONAL: IBM selects Text 100 for Australasia

potentially puts Text 100's relationship with Apple in jeopardy in both markets. Apple began using Text in ...

CAMPAIGNS: What The Media Say - PC party is a damp squib for the press

been the baby of IBM - or Apple, depending on your point of view - but Big Blue appeared to be taking ...

Media Computer Magazines: Home’s where the PC heartland is - The internet has transformed a once niche magazine sector into a mainstream market, as the surge in home PCs has fuelled demand for practical advice

, whose clients include Apple, believes that the PC press will eventually split into two main types: the ...

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