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Coke scores No. 1 ranking in global brand study

, Intel, McDonald's, Disney, and Google, respectively. In addition, Apple improved by nine spots to number ...

Quality control

apple supply chain in New York and New Jersey. Quality perception around core products like hamburgers ...

Apple's control issues come at the expense of its customers

This, of course, is precisely what Apple has done with some of its most ardent customers. They are ...

Ringling Bros. outreach adds life to circus

: Vienna, VA Competitors: Big Apple Circus, Cole Bros. Circus, Carson Barnes Family Circus Key trade ...

Exclusive partnerships must come with some explanation

used and consumed. Take Apple, and its exclusive partnership with AT T, for the new, life-changing ...

Limited-edition products help garner quick impact, demand

through its Happy Meals, of which the recent Shrek glasses were sold out 5 Last October, Apple released ...

Keeping tabs on agency partners

its measurement system is consistent across five brands and six agencies. We re measuring apple to ...

It will take a lot more than hype for iPhone to stay a hit

. Apple s Svengali-like CEO s famed reality distortion field can turn usually sharp minds to mush, at ...

In most cases, the key to a product launch is no secret

The Apple iPhone, the dreamy device for the cult of Mac fans everywhere, represents the former ...

Carrier partner AT&T readies for iPhone debut

SAN ANTONIO: In preparing for next week's debut of Apple's iPhone, AT&T, the exclusive US carrier...with Apple on the overall plan since February, a month after Apple CEO Steve Jobs announced the iPhone ...

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