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Coke scores No. 1 ranking in global brand study

22 Sep 2008 | by Frank Washkuch

, Intel, McDonald's, Disney, and Google, respectively. In addition, Apple improved by nine spots to number ...

Quality control

22 Oct 2007 | by Michael Bush

apple supply chain in New York and New Jersey. Quality perception around core products like hamburgers ...

Limited-edition products help garner quick impact, demand

02 Aug 2007 | by Irene Chang

through its Happy Meals, of which the recent Shrek glasses were sold out 5 Last October, Apple released ...

Companies must rethink Super Bowl ad strategies

08 Feb 2007

This is not 1984, and you, Snickers, are not Apple....fashion. There are too many options today to match the force of Apple s iconic ad. Ads still can be ...

McDonald's marketing efforts are working out

07 Dec 2006

introducing gourmet salads and apple slices, it didn't become a global power by selling health food. Burgers ...

Spinach reps coordinate responses to E.coli scare

22 Sep 2006 | by Randi Schmelzer

, likened the present situation to 1989's Alar-tainted apple scare, which he experienced firsthand as ...

CORPORATE CASE STUDY: Chock full o'Nuts emphasizing its Big Apple flavor

15 Mar 2004 | by John N. Frank

, Sara Lee has launched an integrated campaign that emphasizes Chock's Big Apple pedigree. "The ...

MARKET FOCUS FOOD & BEVERAGE: Food forethought - A tough economy and tighter news cycle has food companies thinking up new PR angles - from comfort to colors to concerts - to gain media and public interest

06 May 2002 | by JOHN N. FRANK

publications. The museum will move to California after a month in the Big Apple. It has chosen to start in New ...

CAMPAIGNS: Event PR - Chocolate Show is sweet success

04 Mar 2002 | by CLAIRE ATKINSON

' unfounded fears that the streets of New York were deserted, as the French media was portraying the Big Apple ...

MEDIA: LIQUOR BRANDS AND LIFESTYLE - Media Roundup. Magazines mix lifestyle with higher alcohol content

10 Dec 2001 | by By

the appletini, a bright green drink made with the company's Pucker Sour Apple Schnapps. Last spring ...

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