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Apple cements most valuable brand status as UK's giants slide

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most...global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ...

Starbucks marketer Ian Cranna on changes at the coffee chain

digital. Free wi-fi is in all branches, and in partnership with Apple, it offers a free iTunes music track ...

Interactive: Twelve ideas for 2012

marketers will get caught up in the hype surrounding Facebook, Apple remains the marketing industry's Gold ...

Is there a silver lining for brands in the fallout from the euro crisis?

the past few weeks, as well as never waste a good recession . Kellogg, Penguin, FedEx and Apple didn ...

Brand of the Year 2011 shortlist

Society Brand of the Year shortlist 2011 Apple While Apple launched no products ...

Hall of Fame shortlists finalised and deadline extended

*Mark Borkowski Brands Apple Audi BlackBerry Cadbury Dyson Guinness Honda Innocent John Lewis ...

Power 100 Nxt Gen: Simon Wallwork, Subway

developing more email and in-store activation of the scheme, he says. Most-admired brand Apple. A lot ...

Apple usurps Google as most valuable global brand

Apple has leapfrogged Google and IBM to become the world's most valuable brand, according to...Apple's brand value soared 84% this year to $153.3bn ( 93.3bn) on the back of sales from its ...

Wimpy ditches Knickerbocker Glory in menu overhaul

Apple Tart and Choc Fudge Cake, have been deemed 'outdated', though Wimpy will continue to offer the ...

Helen Edwards on Branding: First-mover disadvantage

followed with caramel apple tart, the meal would total more than half the male recommended daily calorie ...

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