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Non-sponsor brands ramp up pre-Olympics sports marketing

09 May 2012 | by Gemma Charles

year, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign ...

Audi presents brand manifesto in global campaign

18 Apr 2012 | by Alex Brownsell

' is the best-known slogan in the automotive sector by quite some way, but even though it's featured in ...

CREATIVE STRATEGY: Peugeot bets on film in its battle with the big boys

04 Apr 2012 | by Simon S Kershaw

suspicion. So let s have a quick look at Australia s Federal Chamber of Automotive Industries sales ...

Volkswagen and Honda reign supreme at Super Bowl 2012

06 Feb 2012 | by Sara Kimberley

Automotive ads reigned triumphantly once again at this year's Super Bowl, with Honda and Volkswagen

Smart 'Smart app' by Weapon7

02 Dec 2011

Smart, the automotive brand, has launched a smartphone app that invites drivers to take a fun road

Unipart Automotive appoints Nexus/H for advertising return

25 Oct 2011 | by Sara Kimberley

Unipart Automotive, the independent garage network, has appointed Nexus/H to handle its media and...the 1980s. Stuart Sims, general manager, market planning and promotions at Unipart Automotive, said ...

Audi softens theme for £3m A6 Avant push

28 Sep 2011 | by Alex Brownsell

Chambers said: "The ad challenges the normal conventions of automotive marketing and engages consumers with ...

MediaCom, ZenithOptimedia and Publicis battle for Cannes Media Lions

20 Jun 2011 | by Anne Cassidy

one for the Cars and Automotive Service category. Publicis Groupe's ZenithOptimedia has been ...

MG hands media to Brilliant ahead of relaunch

11 Apr 2011 | by Maisie McCabe

. Since the brand was acquired by Nanjing Automotive Group, which later merged with Shanghai Automotive ...

Global creative is not bland, claims Sorrell

25 Feb 2011 | by Daniel Farey-Jones

, when unveiling WPP's first global campaign for the automotive giant Ford yesterday.

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