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Brands attempt to target 'social influencers' with PeerIndex service

27 Feb 2012 | by Sarah Shearman

automotive brand and could be given a free test drive or someone who is influential in music may be given a ...

Brands see social media as long-term investment, finds study

12 Oct 2011 | by Sarah Shearman

, entertainment and automotive sectors, with additional in-depth interviews. It showed all respondents were ...

Consumers use technology to filter relationships with brands, says report

01 Sep 2011 | by Staff

felt in charge. Marketers were closer to the truth in their assumptions about automotive and ...

Nielsen hails World Cup as key to 2010 global advertising rebound

05 Apr 2011 | by Katherine Levy

sectors during the global downturn, automotive and finance, increased ad spend by 20.3% and 17.9 ...

Facebook revealed as most searched-for brand in 2010

22 Mar 2011 | by Arif Durrani

networks, retailers, automotive and news and media sites. Facebook was the clear winner in 2010, ranked ...

The Times paywall claims a 21% lift in brand recall

07 Mar 2011 | by Arif Durrani

travel, luxury, automotive and finance sectors. The results of the survey revealed The Times ...

Retailers top consumer trust as banks lose out

28 Oct 2010 | by Andrew McCormick

mobile network. Meanwhile, Ford ranks highest among the automotive brands. The survey of UK adults was ...

UK adspend returns to double digit growth

12 Oct 2010 | by Katherine Levy

continued to be the largest spenders in the first two quarters, with a 21.4% increase, ahead of automotive ...

Field Marketing Leagues 2010

11 Aug 2010 | by David Tiltman

also in areas such as automotive, technology and food service. Marketing's league table for the ...

Survey reveals Ford as the UK's favourite car brand

16 Jul 2010 | by Joe Thomas

competition among automotive manufacturers is fierce. If you miss your chance, in all likelihood you ve lost ...

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