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Jobs | Agency Showcase | Ad creativemediocrity. Those that succeeded came from traditionally tough categories such as automotive - a welcome ...
The ads that stand out in this sector do so for their ability to innovate and avoid the trappings of standard big-budget car ads. At least two of our top five avoid featuring the car altogether, which is groundbreaking given the tight creative briefs handed to agencies by car clients. Saturn's 'Sheet...
A beautifully executed ad that takes the viewer through a journey inside the car designer's thoughts as he listens to the Jimi Hendrix track 'Third Stone from the Sun', from the album 'Are You Experienced?'. When BBH creatives started researching ideas for Audi's latest visual extravaganza, they stumbled...
An ingenious and daring concept which sparked strong reactions from viewers, who filed over 100 complaints to the ITC, rendering it one of the most controversial commercials of the year. The convincing starlet won the Best Actress category at this year's London International Advertising Awards for her...
We waited with bated breath to see whether Goodby Silverstein would revolutionise the car category and, with this powerful new campaign for Saturn, it does not disappoint. For a start, there are no cars in it. As the clever strapline states, it's about the people, not the sheet metal. It's a strong...
"Honda is in such a magnanimous mood that it has just signed-off a sixty second commercial with ... no car in it! A Marc Caro style factory line stamps out 'Oks' until someone asks the question 'What if?'. It's a joy to watch. Whether you could tack any brand name on the end, though, is open to question....
At last, die-hard fans of BMW's celebrity-laden, groundbreaking online films can enjoy a brand new series. This time, there are three films, all shot by acclaimed Hollywood directors. The first, 'Hostage', directed by John Woo, launched at the end of last month, to be followed by 'Ticker', directed...
standard beer, automotive and finance categories. Given the space, our lists this year could have included ...
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