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Jaguar steps up social media strategy to boost innovation

handle both its global and UK accounts. The agency will be responsible for managing the automotive ...

GM's Facebook strategy labelled 'shortsighted'

with Facebook, the strategy recommended for automotive clients on the social network is to get loyal ...

Ford launches pan-European 'social influencer' campaign

Ford is targeting "social influencers" in the automotive sector with a "perks" scheme, as it looks

Non-sponsor brands ramp up pre-Olympics sports marketing

year, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign ...

Naim

automotive background, and his quest for design excellence. BRAND LESSON ANDY KNOWLES, CHAIRMAN ...

The Marketing Society Marketer of the Year 2012

capitalise on the growing importance of emerging markets to the automotive industry. ANDY FENNELL - Chief ...

The Revolution Awards 2012 - winners in full

Nitro Vertical Sectors Automotive Ford Love The Summer Vibes by Mindshare Media UK ...

Nissan's soaring sales: the strategy behind the success

Andrew Jackson, head of automotive analysis at Datamonitor, the brand has succeeded by taking advantage ...

Audi presents brand manifesto in global campaign

' is the best-known slogan in the automotive sector by quite some way, but even though it's featured in ...

Honda UK chief Martin Moll on boosting lacklustre sales

mass market.' At a time when automotive brands are easy to pigeon-hole, due largely to the efforts ...

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