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Rewriting the rules

.' Ludwig, whose group is mainly concerned with the automotive industry, believes the section on the use of ...

Profile: Making his marque

most marketers serve their time in automotive sales departments before making the switch. He is less ...

Don't be a code breaker

calling for it. Automotive Car marketers will find the rules governing their sector have been ...

Mark Ritson on Branding: Toyota's structural flaw

modelling to demonstrate the impact of brand architecture on automotive sales. Then, Audi was struggling ...

The Work

further 1,838 downloading branded wallpaper. Engagement levels exceeded UK automotive benchmarks, with an ...

Direct choice: VW Golf

It has often struck me that many brands could learn a thing or two from the automotive sector when

Direct choice - Hyundai

?' I admire any piece of automotive direct mail that avoids just putting a brochure in an envelope ...

The F1 formula is failing

confronting the automotive industry. True, F1 still attracts an international TV audience that few other ...

Marketing Direct: List Report 2009

Non-responders: Equifax SECTOR KEY: A: Academic; Ag: Agencies; Au: Automotive; Ch: Charities; Comp ...

Marketing Special Report: Targeted delivery of telling tales

automotive and finance, remain committed to the medium. Vauxhall is in the middle of reviewing its account ...

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