Print media model is broken, says Publicis boss Levy at FIPP
05 May 2009 | by Arif Durrani
waiting-for-a-better-day-trap, in which the automotive sector finds itself, and realise they must adapt to survive ...
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Jobs | Agency Showcase | Ad creativeTV advertisers pay record prices for Oscar glamour
28 Feb 2011 | by Mark Banham
Score gongs. Hyundai was the official automotive sponsor of the Academy Awards, and had nine spots ...
Ford is back in the driving seat
01 Apr 2009 | by Richard Wood
Ford has enjoyed some of the highest awareness of all the automotive brands, thanks largely to ...
Google unveils behavioural targeting product
25 Mar 2009 | by Elliot Muscat
27 broad interest categories, including staples such as automotive, shopping and travel, which can ...
Display - more than just click-throughs
10 Feb 2009 | by David Murphy
, identified a 144% uplift in the automotive category in the willingness of consumers to use branded, as ...
Carter ups the digital media ante
05 Feb 2009 | by Steve Barrett
Britain's commitment to DAB will persuade the automotive industry to buy in to it. "The manufacturing ...
Audi boxes clever with new ad
20 Jan 2009 | by Richard Wood
. The automotive industry is one of the sectors that has been hit hardest by the credit crunch, as ...
Auto Trader rejigs sales team for the second time this year
25 Nov 2008 | by John Reynolds
of automotive, finance and insurance, and lifestyle to housing three agency-focused hubs, covering ...
This Is What I Do: George Patten, Accenture
18 Nov 2008 | by Staff
media agency might have one big automotive account, but we work with many such clients in the UK alone ...
Agency/client merry-go-round bad for everyone
11 Nov 2008 | by Steve Barrett
in Nissan billings to its existing Renault account, though given the outlook for automotive brands ...
