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Publicis bags BMW's Southeast Asia account

SOUTHEAST ASIA - Automotive giant BMW Group Asia has reportedly handed its Southeast Asia creative

Shanghai Volkswagen selects Agenda

SHANGHAI - Shanghai Volkswagen, a joint venture between Volkswagen Group and Shanghai Automotive...22 to 28 April. Shanghai Volkswagen was the first automotive joint venture in China and the company ...

Dong Feng Peugeot looks to hone point-of-sale strategy

The shift marks OgilvyAction s first win of an automotive client. The company has also appointed ...

Initiative reels in Taiwan accounts

, Media Drive and GeoSun. The assignment is a new four-month island-wide TVC assignment for its automotive ...

Profile... Demopoulos follows the road less travelled

systematically at Google s four focus services - automotive, travel, financial services and medical healthcare ...

Do digital agency joint ventures make sense in China?

speciality has been the automotive sector, with Volkswagen its key client. According to Diana Jim, who ...

Fortune 500 websites carry porn links: Accenture study

consumer experience by category, followed by software, PC notebooks and telcos. Automotive, hotel and ...

Sime Darby pools $4m Singapore auto business into MindShare

The WPP agency takes control of media duties for Vantage Automotive, which represents Peugeot ...

Sony eyes multimedia appeal

, computers, home appliances and automotive laboratory equipment have already been woven into the script ...

Volkswagen aims online

engage the audience on a much more realistic, truthful and relevant level. FAW-VW is the automotive ...

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