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Nissan's soaring sales: the strategy behind the success

Andrew Jackson, head of automotive analysis at Datamonitor, the brand has succeeded by taking advantage ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

%) and telecoms (14.9%). Both sectors overtook finance and automotive, which had previously been major ...

Sky marketer scoops top prize at Brand Event Awards

Jameson Cult Film Club Automotive Journey9 Manchester Celebrates Jaguar Best ...

Meet the marketer charged with steering Ford into a new age

from the corporate view and think, "What would you do?"' As with many automotive marketers, Ireson ...

Helen Edwards on Branding: Let dormant brands lie, including Fray Bentos

role; you've been there and done brilliant things in categories from automotive to shampoo. No, it ...

Marketing in China: Taming the dragon

were not positive.' The crisis was hammering sales across the automotive sector in the European, UK ...

Toyota named greenest brand in the world

Automotive 64.19 -7.64 2 3M Diversified 63.33 0.74 3 Siemens ...

Print DM seeks a digital future

, offered personalised messages. However, although novel, and trialled by automotive brands including Honda ...

Power 100: 100 to 50

that rarest of creatures - a female automotive marketing director. She was promoted from senior ...

Helen Edwards on Branding: The sensitive art of pricing

, affecting sectors as diverse as automotive and beauty. - Analysts believe that continued turmoil in the ...

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