Ford launches pan-European 'social influencer' campaign
10 May 2012 | by Sarah Shearman
Ford is targeting "social influencers" in the automotive sector with a "perks" scheme, as it looks
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Search results for "Automotive"
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Jobs | Agency Showcase | Ad creativeJaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
handle both its global and UK accounts. The agency will be responsible for managing the automotive ...
Nissan's soaring sales: the strategy behind the success
19 Apr 2012 | by Alex Brownsell
Andrew Jackson, head of automotive analysis at Datamonitor, the brand has succeeded by taking advantage ...
Audi presents brand manifesto in global campaign
18 Apr 2012 | by Alex Brownsell
' is the best-known slogan in the automotive sector by quite some way, but even though it's featured in ...
Honda UK chief Martin Moll on boosting lacklustre sales
05 Apr 2012 | by Alex Brownsell
mass market.' At a time when automotive brands are easy to pigeon-hole, due largely to the efforts ...
CREATIVE STRATEGY: Peugeot bets on film in its battle with the big boys
04 Apr 2012 | by Simon S Kershaw
suspicion. So let s have a quick look at Australia s Federal Chamber of Automotive Industries sales ...
VCCP wins global McLaren ad brief
29 Mar 2012 | by Jeremy Lee
McLaren Automotive..... JWT had been knocked out at an earlier stage. McLaren Automotive called the pitch, which was ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
%) and telecoms (14.9%). Both sectors overtook finance and automotive, which had previously been major ...
Citroen pushes DS5 model with interactive mailer
12 Mar 2012 | by Ed Owen
automotive brands are trying to move their products 'up-market' in attempts to increase margins. Brands in ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
levels of interest of the automotive or fashion industries to get consumers to contribute or participate ...
