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Jaguar steps up social media strategy to boost innovation

handle both its global and UK accounts. The agency will be responsible for managing the automotive ...

AMV's Paul Brazier to chair Campaign Big Awards jury

categories, including alcoholic drinks, automotive, and media and entertainment. Work can be submitted as ...

Media ignore bulk of research reports, finds TLG

, automotive and creative and digital industries. ...

McLaren Automotive brings in Nissan's Wayne Bruce

McLaren Automotive has appointed a leader for its global PR team, who joins from Nissan....for McLaren Automotive Middle East and Africa. Bruce will report to McLaren Automotive s sales and ...

GM's Facebook strategy labelled 'shortsighted'

with Facebook, the strategy recommended for automotive clients on the social network is to get loyal ...

Ford launches pan-European 'social influencer' campaign

Ford is targeting "social influencers" in the automotive sector with a "perks" scheme, as it looks

Non-sponsor brands ramp up pre-Olympics sports marketing

year, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign ...

Dame Kelly Holmes switches on London digital radio boost

twice the 11% that had digital radios in March 2011. BMW, the official automotive partner of the ...

Trend report: Outdoor targets the business traveller

automotive spend accounts for a mere 2%. In rail, there is a more even spread of spend across sectors, a ...

My Media Week: Timothy Webb

expanding its footprint, particularly for our technology and automotive digital products. Before leaving ...

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