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B&Q calls direct marketing review

B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets...loyalty programme across its trade customers. TradePoint is a new Trade Counter operation at B Q ...

Private View: Gerry Moira and Cilla Snowball

With work from Argos, The Sunday Times, B&Q, Ken Livingstone, Adidas and Changing Faces....finish watching the new B Q commercials. But you'd be wrong. They are actually 40 seconds long. The ...

Public Affairs: The Week in Lobbying

consultancies. Kingfisher has more than 840 stores across Europe and Asia. Its main retail brands are B&Q ...

B&Q 'you can do it' by McCann Erickson

B&Q has released its spring/summer marketing campaign aimed at inspiring customers with the

B&Q follows Homebase with female-led strategy

Home retailer B&Q is shifting its focus towards women with a spring and summer marketing campaign...were women. B Q's "I did that" campaign created by McCann Erickson focuses on the pride gained by ...

Start-up Green Cave People joins B&Q ad roster

B&Q has added Green Cave People, the start-up launched by Malcolm Green and Marc Cave last...retailer to help promote its sustainability and environmental credentials. It is thought that B Q is ...

NFRN warns Guardian advertisers of possible vendor backlash

DFS, Samsung and B&Q and other key advertisers in the Guardian newspaper have been warned the title...written to 27 of the Guardian's key advertisers, including B Q, Halfords, DFS, Laura Ashley and Samsung ...

Brand Health Check: B&Q

clear cut. B Q's latest results show that its like-for-like sales slumped 6.7% in the 11 weeks to 16 ...

Diary: Dare does topical again

getting your dongle out." Now, Dare has secured a moment of glory for another client, B&Q, following the

B&Q's profits boosted by warm weather

B&Q owner Kingfisher's profits have been boosted by the warmer weather, but the DIY specialist has...recent bank holidays, the company said. In the UK and Ireland, where the company runs the B Q chain ...

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