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Government focuses on growth in new cross-Whitehall marketing strategy

22 May 2012 | by Gemma Charles

entrepreneurs will run under the 'GREAT' campaign banner, which was launched to promote the UK abroad; another ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

18 May 2012 | by Sarah Shearman

of thinking, so you can laugh a contemptuous laugh when you see a competitor try and do it in banner ...

Now is the time to capitalise on London's digital potential, says Boris

25 Apr 2012 | by Boris Johnson

official promotional organisation for London, to deliver these ambitions under a single banner and ...

All About ... The EU Cookie Law

19 Apr 2012 | by Nick Stringer, director of regulatory affairs at Internet Advertising Bureau

depend on what activity you are seeking to derive consent for. A way to do this is via a one-time "banner ...

Think BR: Size matters online

19 Mar 2012 | by Tim Elkington

, half page, MPU, banner and skyscraper - across five key brand metrics - brand awareness, ad awareness ...

Vogue iPad app to go monthly in September

22 Feb 2012 | by Daniel Farey-Jones

banner ad to history", using formats such as expandable ads with video and galleries. Coleridge did ...

Weighing up Twitter's branded adventure

17 Feb 2012 | by Sarah Shearman

branded banner and a permanent tweet that can be pinned to the top of a stream. The latter can include ...

Twitter rolls out first wave of UK brand pages

02 Feb 2012 | by Sarah Shearman

banner and a permanent tweet containing media or a promotion, at the top of pages. Asda has posted a ...

MSN UK makes iPad debut

24 Jan 2012 | by Sarah Shearman

range of ad formats for brands, including video pre-roll, banner placements, and content sponsorship ...

How HTML5 is coming to the rescue of the ad industry

19 Jan 2012

constrained by the file size of the banner. Suddenly, all media is rich media. If video, animation and ...

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