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Five digital ad formats that make a difference for your brand

02 Mar 2012 | by MediaMind

in general, the results speak for themselves. Compared to a polite banner, the average sidekick ...

Two thirds of Brits express annoyance over mobile advertising

24 Feb 2012 | by Matthew Chapman

mobile-based marketing communications people are happiest to receive is text-based, well beating banner ...

Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D

24 Jan 2012 | by Tash Whitmey, EHS 4D

digital channels and are producing TV spots and banner ads, calling themselves integrated. Increasingly ...

Seven best practices for building a smart ad

21 Dec 2011 | by Ariel Geifman

{"dataSourceUrl":"//docs.google.com/spreadsheet/pub?hl=en_US s objective. For example, homepage takeover, expandable banners, peelback banner and video ...

Young westerners are embracing a global outlook

23 Nov 2011 | by Canvas8

authentic local artisans to proudly express their nations under the banner of Prada. Sales of Fairtrade ...

Mobile advertising shows its power

20 Jul 2011 | by Ariel Giefman

. US mobile ad spending, 2009 - 2014 Includes display (banner, rich media and video), search ...

ABC and ABCe unite under the one banner

22 Mar 2011 | by Arif Durrani

The Audit Bureau of Circulations, the newspaper and magazine auditors, has realigned its group operation by merging the print part of the business with its digital, ABCe, part, in a bid to better position itself for the digital age.

Mothercare boasts success of Boots tie-up

17 Nov 2010 | by Ed Owen

under the Mini Club banner in 370 stores, doubled Mothercare's wholesale turnover to 12.6m ...

Sky/IAB research ranks online video ad formats by recall

06 Oct 2010 | by Maisie McCabe

The most memorable online video ad format is pre-roll ads accompanied by a banner, according to...banner delivered the highest brand recall at 47%. Qualitative research suggested this was because the ...

Sector Insight: Sour side to growth

25 Aug 2010 | by Jane Bainbridge

quirky TV ads. Meanwhile, Dairy Crest has rebranded its milk under the Country Life banner; it also owns ...

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