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IAB Engage 2009: the tea break guide

. "The key to success is to think beyond the banner and explore the medium's full potential." He was ...

IAB Engage: live blog

iPhone in Q3 2009. Brands must go beyond the banner, according to Gregory. He's not just talking about ...

Royal Fail: Firebox game parodies Royal Mail strikes

to Christmas and launched the game following unprecedented reaction to a banner on the site that ...

Burger King brings augmented reality to the banner

LONDON - Burger King has become one of the first brands to create an augmented reality banner ad...off the technology. But the burger chain has launched a US augmented reality banner campaign promoting ...

Corrie gets into e-commerce: buy Street goods online

celebrate with products from partners under the banner 'Coronation Street 50th Anniversay Best of British ...

Rich media ads: it's not size that matters, it's what you do with them

than for banner ads. Instead, video, Flash features and expansion seem to be the key factors in driving ...

When digital marketing strategies go wrong

. That's why, for brands, social media can be really dangerous," she adds. Banner ads O2, Tesco and ...

Battle of the brands: CNN versus Sky News

easily missed, sandwiched between the banner ad and the navigation block. Like CNN International, there ...

Government takes on travel sites in battle for online ad spend

advertisers and will involve offering banner ads and skyscrapers on a CPM (cost per thousand) basis. And it ...

Pepsi calls on wannabe creatives for Max ads

's ethical banner 'Refresh Everything' . The eventual winner will work with the Pepsi UK marketing team to ...

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