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LONDON CALLING: Set the standard right with cold, hard economics

their sites, in order to beat banner apathy. The problem is that those same formats have yet to ...

ANALYSIS: Brands seek ads in an instant

number of national banner campaigns across the OICQ network - which included one branding campaign and ...

LONDON CALLING: Set the standard right with cold, hard economics

their sites, in order to beat banner apathy. The problem is that those same formats have yet to ...

ANALYSIS: Brands seek ads in an instant

number of national banner campaigns across the OICQ network - which included one branding campaign and ...

NET USAGE: Postcards from Asia - Teens dominate the web in Malaysia, but in Japan it's the domain of the middle-aged. Koreans love to shop online, but Hong Kongers are yet to be persuaded. Woo Yee Ming reveals the defining traits of Asia's key markets

the clickthrough rate for banner ads in Singapore is only 0.17 - the lowest in the world. Although ...

NET USAGE: Postcards from Asia - Teens dominate the web in Malaysia, but in Japan it's the domain of the middle-aged. Koreans love to shop online, but Hong Kongers are yet to be persuaded. Woo Yee Ming reveals the defining traits of Asia's key markets

the clickthrough rate for banner ads in Singapore is only 0.17 - the lowest in the world. Although ...

INTERNATIONAL: In online advertising size matters - Major content players are offering larger ad formats to woo once web-shy brands to their sites. But is the desperation to sell space forcing them to cave in too soon?

the user experience to want to click away onto a banner. The advertising industry has to get over ...

INTERNATIONAL: In online advertising size matters - Major content players are offering larger ad formats to woo once web-shy brands to their sites. But is the desperation to sell space forcing them to cave in too soon?

the user experience to want to click away onto a banner. The advertising industry has to get over ...

Go beyond the banner - big brand deals make sense

announced that the total dollar-value of banner ads had dropped five per cent from January to February ...

VITAL STATS: Advert overload

banner format, advertisers and publishers are increasingly looking to alternative, more ...

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