Consumer Awareness: Local owners buoy McD's educational support programs
26 Apr 2004 | by Jen Adams
banner of "McDonald's Serves Up Education in the Community." By tying everything together, they could ...
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Jobs | Agency Showcase | Ad creative'Seventeen' engages readers in Web-based intern contest
11 Oct 2007 | by Irene Chang
good example of a deeply integrated sponsorship. Nobody wants to have a banner or linkage to your Web ...
CAMPAIGNS: McDonald's helps public learn of its education efforts
22 Sep 2003 | by John N. Frank
under one banner. To raise credibility, partners such as schools, libraries, and others would be brought ...
Safeway talks to PETA and turns protest into support
27 May 2002 | by ANITA CHABRIA
Along with a 25-foot banner reading Safeway means animal cruelty, PETA had planned a bit of street ...
Campaigns: When you wish upon the Web
10 Jul 2000 | by LAWRENCE MITCHELL
entrants and thus drive traffic to the site, Jersey posted a banner ad on DoubleClick and ...
THE POWER OF PR - Brand Building - How Amazon grew its brand, book by book - As Amazon doubles its communications team, Jonah Bloom looks at the role PR has played in the company’s success, and the role it could play in fending off failure
12 Jul 1999 | by JIM ESKIN, a public affairs strategist
advertising was limited to a few radio spots and a collection of banner ads on the net. But Bezos proved a ...
