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The rise of smartphones and what it means for brands

23 Apr 2012 | by Stuart Knapman

of demand include using phones to scan bar codes in order to access information (9% have done this ...

Digital Report: Social Commerce - Sound of the crowd

27 Apr 2011 | by Trevor Clawson

its users to tap into reviews and recommendations simply by scanning product bar codes. As an ...

Ford promotes Taurus through outdoor mobile link

22 Sep 2009 | by Darren Davidson

black and white tags, which resemble the bar codes featured on consumer products, can be photographed by ...

Nokia users can view film trailers via outdoor posters

01 Apr 2009 | by Fiona Ramsay

processing and recognition to link the user to digital content and services. It also recognizes bar codes ...

In-Store Marketing: The costs of misredemption

02 Oct 2008 | by Patrick Dye

stores. The virtual coupons contain bar codes that are scanned from the mobile into the terminal along ...

City AM moves into mobile news

23 May 2008 | by John Reynolds

, technology. QR codes are bar codes that provide a fast-track link to the mobile internet and link through to ...

Pens face eco conundrum

01 Jun 2007 | by Jane Bainbridge

removing the green stickered bar codes that are on each of the pens. Similarly, The Pen Warehouse has ...

All About... Advertising bar codes

13 Mar 2007 | by Sara Yin

We ve all seen bar codes, but colourful ones that your target audience can snap and scan on their ...

75th Anniversary Issue: Visible difference

07 Mar 2007

Transport a housewife from the 30s to a supermarket today and she might be baffled by bar codes ...

75th Anniversary Issue: Marketing moments - 75 biggest marketing moments

07 Mar 2007

laser-scanning Supermarkets begin to put pressure on FMCG companies to package products with bar codes ...

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