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Britvic repositions J2O in brand overhaul

-trade. Britvic launched its Glitter Berry variant in September last year to capitalise on the run ...

Ribena 'Ribena Plus' by M&C Saatchi

The spot sees the animated Ribena berries tackling a series of challenges and using "immunity support" shields. ...

Healthy snack brand Bear launches debut campaign

Bear Fruit Nibbles, priced at 69p, which are sold in mango and pineapple, and cherry berry flavours ...

Ben & Jerry's launches Karamel Sutra TV push

countryside setting. Ben Jerry's Core is sold in three variants Berry White, Karamel Sutra, and Dough ...

Ben & Jerry's mirrors Haagen-Dazs with liquid centre ice-cream launch

Ben Jerry's Core will launch in three flavours Karamel Sutra, Doughable Whammy and Berry White. Each 500ml pot will cost 4.99. The pots have a soft core of chocolate truffle, chocolate fudge or caramel sauces, and two flavours of ice cream. Ben Jerry's Core will initially launch in Tesco ...

Heineken to ramp up social media for Bulmers and Jacques

its new red berries and lime variant. Jacques, whose marketing consists mainly of experiential ...

Kick Energy to roll out £1m Batman on-pack promotion

The promotion, in partnership with Warner Bros, will see Kick Energy cans carry an image of Batman, to promote the new 'Batman Arkham City' computer game, until the promotion ends on 1 January 2012 ... and Eurogamer, taking place this month, where its partnership with Warner Bros will be promoted through sampling ...

Britvic Glitter Berry targets festive drinkers

Britvic is investing £2.5m to market a limited edition J2O variant called Glitter Berry in the run...Glitter Berry, is not only delicious, but it will act as a great ice breaker with its fun, glittery design ...

Natural Confectionery Company breaks comic ads

The campaign broke yesterday and runs across TV, cinema and digital platforms, supported by point of sale marketing activity. Media buying is handled by PHD. The TV and cinema ads demonstrate how the new product works and are voiced by comedians Matt Berry and Rupert Degas. The duo play jelly sweets ...

The Natural Confectionery Company 'Guzzle Puzzle' by Fallon

The campaign will roll out across TV, cinema, digital and point-of-sale. The TV and cinema campaign, by Fallon, is voiced by the comedians Matt Berry and Rupert Degas. In the style of previous TNCC spots, the work features jelly sweets discussing the flavour combinations that they can create when ...

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