27 Jun 2007
| by Lucy Barrett
LONDON - Birds Eye is revamping its packaging and logo following its acquisition by private-equity...designed to reflect its recent ad campaign, devised by Birds Eye s former advertising agency, Bartle Bogle ...
03 Jun 2008
| by Al Moseley
LONDON - Al Moseley, creative director of Hurrell Moseley Dawson and Grimmer, reviews the Birds Eye...sitting opposite him at the Birds Eye lunch table, that he is undergoing this sub-zero torture to ...
12 Feb 1998
| by LISA CAMPBELL
Birds Eye is calling it a day....Birds Eye is calling it a day.
I ve decided to put up my sea legs and become a landlubber, he ...
09 Sep 2008
| by Gemma Charles
LONDON - Birds Eye has launched a division to secure listings for its products in pubs, leisure...Birds Eye Foodservice will aim to generate a turnover of 20m over the next four to five years by ...
02 Oct 2003
| by Mark Kleinman
Unilever Ice Cream Frozen Food (ICF) is to revamp packaging across all 150 Birds Eye products as...sales alongside an overhaul of Birds Eye's brand communications.
The makeover comes as Birds Eye ...
02 Oct 2003
| by Mark Kleinman
Unilever Ice Cream Frozen Food (ICF) is to revamp packaging across all 150 Birds Eye products as...sales alongside an overhaul of Birds Eye's brand communications.
The makeover comes as Birds Eye ...
26 Nov 2004
| by Donna Werbner
Unilever UK has put its Birds Eye consumer PR account up for review as it attempts to raise its...Birds Eye and Captain Birds Eye brands.
Lo said she had not yet shortlisted any firms, but was ...
06 Apr 2000
| by IMELDA MICHALCZYK
Birds Eye s Wall s brand this week unveils a pounds 4m TV campaign
for its bacon and sausage...Birds Eye s Wall s brand this week unveils a pounds 4m TV campaign
for its bacon and sausage ...
06 Dec 2002
Birds Eye Walls has hired Cairns Associates to handle PR for its Captain Birds Eye children....
Among those who also pitched was Edelman, which already handles Birds Eye Walls B2B account. Edelman has ...
14 May 2012
| by John Reynolds
A Thai food company is gearing up for a £2.5bn acquisition of Birds Eye, the maker of Birds Eye...The proposed acquisition by Bangkok-based Charoen Pokphand Foods will mean that Birds Eye will be ...