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Birds Eye overhauls packs

LONDON - Birds Eye is revamping its packaging and logo following its acquisition by private-equity...designed to reflect its recent ad campaign, devised by Birds Eye s former advertising agency, Bartle Bogle ...

Adwatch review: Birds Eye

LONDON - Al Moseley, creative director of Hurrell Moseley Dawson and Grimmer, reviews the Birds Eye...sitting opposite him at the Birds Eye lunch table, that he is undergoing this sub-zero torture to ...

PROFILE: Ancient mariner - CAPTAIN BIRDS EYE SEAFARER (RETD) BIRDS EYE

Birds Eye is calling it a day....Birds Eye is calling it a day. I ve decided to put up my sea legs and become a landlubber, he ...

Birds Eye adds eat-out team

LONDON - Birds Eye has launched a division to secure listings for its products in pubs, leisure...Birds Eye Foodservice will aim to generate a turnover of 20m over the next four to five years by ...

Birds Eye to modernise packaging

Unilever Ice Cream Frozen Food (ICF) is to revamp packaging across all 150 Birds Eye products as...sales alongside an overhaul of Birds Eye's brand communications. The makeover comes as Birds Eye ...

Birds Eye to modernise packaging

Unilever Ice Cream Frozen Food (ICF) is to revamp packaging across all 150 Birds Eye products as...sales alongside an overhaul of Birds Eye's brand communications. The makeover comes as Birds Eye ...

Birds Eye stages consumer pitch

Unilever UK has put its Birds Eye consumer PR account up for review as it attempts to raise its...Birds Eye and Captain Birds Eye brands. Lo said she had not yet shortlisted any firms, but was ...

Birds Eye unveils TV campaign

Birds Eye s Wall s brand this week unveils a pounds 4m TV campaign for its bacon and sausage...Birds Eye s Wall s brand this week unveils a pounds 4m TV campaign for its bacon and sausage ...

Cairns wins Captain Birds Eye kids PR

Birds Eye Walls has hired Cairns Associates to handle PR for its Captain Birds Eye children.... Among those who also pitched was Edelman, which already handles Birds Eye Walls B2B account. Edelman has ...

Thai company set for Birds Eye bid

A Thai food company is gearing up for a £2.5bn acquisition of Birds Eye, the maker of Birds Eye...The proposed acquisition by Bangkok-based Charoen Pokphand Foods will mean that Birds Eye will be ...

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