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Reality check - October

17 Nov 2011 | by Campaign staff

was more than twice the average of 100. AMV also scored a hit with its Birds Eye work, which featured ...

Elvis and 438 Marketing triumph in CBS Big Bus Challenge

09 Sep 2011 | by Lynsey Barber

, marketing director of Birds Eye UK. "It says something surprising about a Mini in an execution that is ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

Faithless. 83: MARTIN GLENN - BIRDS EYE IGLO GROUP The so-called 'alpha marketer' and chief ...

Paper Round (16 March) - Which clients are advertising in the national press?

16 Mar 2011 | by Sarah Johnson

. Birds Eye promises its frozen vegetables have "30% more vitamins than fresh vegetables" in the Daily ...

Trading Places: This week's people moves in advertising, marketing and media

29 Oct 2010 | by Staff

Birds Eye. ( Marketing ) Patrick Allen, the former director of marketing at the Co-operative, has ...

Paper Round (6 August) - Which clients are advertising in the national press?

06 Aug 2010 | by Sarah Johnson

fruit. Nisa advertises deals on Birds Eye frozen foods in The Sun, while M S advertises a "3 for 2 ...

Birds Eye sponsors ITV3 peaktime shows

03 Mar 2010 | by Anne Cassidy

LONDON - Birds Eye has signed up to sponsor ITV3's peaktime schedule which includes shows such as...for a year, features Birds Eye brands Simply Fish and its Traditional range of dinners and pies. The ...

Food and drink industry round table: marketers look ahead

01 Dec 2009 | by Richard Abbott

regulation is often redundant by the time it comes in.' Ben Pearman, marketing director of Birds Eye ...

ITV goes direct to clients as it looks to bolster flagging ad revenue

06 May 2009 | by Tristan O'Carroll and Arif Durrani

media agencies in an attempt to negotiate deals direct with clients, including Asda and Birds Eye....Birds Eye and Asda, although it is not yet known if a deal has been reached with either. Birds Eye and ...

Is nostalgia covering up for a lack of new product development?

28 Apr 2009 | by staff

brands such as Birds Eye's Arctic Roll and Mellow Bird's coffee. But where does this leave NPD?

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