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Brand Health Check: Goodfella's

Thanks, in part, to an ad campaign by Birds Eye aimed at making products from the freezer aisle ...

Birds Eye targets consumers who eat alone

Birds Eye is targeting consumers who eat alone, with a range of frozen Italian ready meals. The

Birds Eye relaunches Chicken Chargrills with added variants

Birds Eye has relaunched its Chicken Chargrills with the addition of variants including Reggae

Marketing Mole: Name that brand

McGinity, of Littlestar Services, in London, who correctly identified Birds Eye. - Brands are from The ...

Marketing Mole: Who does Google think you are? - Ben Pearman Marketing director, Birds Eye

- The first result links to a 2007 news article on Pearman's appointment at Birds Eye....views. Adding a news section to the Birds Eye website and including Pearman's name in press releases ...

Branding: Young's adds breaded line

year. Birds Eye is to roll out unbreaded and unbattered product ranges, called Simply Bake to ...

Branding brief: Birds Eye launches Healthy Options range

Birds Eye is launching a six-product Healthy Options range next month. The roll-out will be

Biggest brands: Top 100 advertisers 2008

, Unilever UK and Ireland, puts its decrease down, in part, to the sale of Birds Eye. 'That has had an effect ...

Branding: Birds Eye in seasonal offer

Birds Eye, is launching bigger packs of its best-selling products to appeal to consumers...will be available from Tesco and Morrisons stores until February 2009. In March, Birds Eye launched ...

Marketing heroes

marketer, Birds Eye Ken Webb, who offered me my first job in marketing, as a Unilever trainee in 1967, was ...

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