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Analysis: DM's top accolade eludes digital

Direct agencies hired digital specialists with the result that brands such as Birds Eye, Smart and ...

The year in review: Highs and lows of DM's annus horribilis

Marshall Warren (TMW) wins online work for Birds Eye. Tequila\London suspends creative Nick Moore, after ...

News Analysis: DM agencies stake digital claim

picked up the Birds Eye digital account in February 2006 - Iris landed Wonderbra's online account in ...

TMW retains Unilever work

, Persil, Birds Eye and Vaseline, which was awarded to the agency in April. Unilever is conducting a ...

Digital DM: Digital turf wars

the task of redesigning the website for Unilever's Birds Eye brand. A few years ago, the direct ...

Data: Fast moving data

Birds Eye Wall's 2,442,143 Lever Faberge 2,088,935 Diageo 1,815,855 Masterfoods 1,277,433 ...

IDMF: Digital Print Pavilion - Time to get digital

. It will be illustrated with a case study on how this benefited SR Communications client Birds Eye ...

Print and production: Less mail, more opportunity?

printing and has produced award-winning work. For its client Birds Eye, it mails 15,000 retailers a month ...

2004 round up: 2004 - The industry fights back

local sorting and final delivery network for business deliveries. - Unilever's Birds Eye frozen foods ...

Intelligence Awards 2004: Retail & Home Shopping/B2B

recent rebranding, Unilever subsidiary Birds Eye Walls used its data to vary the text and colour pictures ...

 

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