Lenovo marketing push aims to build brand in US
23 Feb 2006 | by Andrew Gordon
its focus to brand building in the US, leveraging a new marketing campaign that includes advertising ...
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Search results for "Brand Building"
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Jobs | Agency Showcase | Ad creativeGSK Stop Shops give quitters a taste of smoke-free living
24 Apr 2006 | by Lisa LaMotta
is really about brand building and perception change built around one of the most powerful addictions ...
Integrated marcomms a boon - not a problem - for PR
22 Aug 2005 | by Archie Sader
executives than for those in PR. IMC focuses on brand building. It recognizes, however, that communicating ...
Sputnik briefed to establish the quality of Skoda
31 Mar 2000 | by ED SHELTON
which handles long-term brand building, handling press work relating to the brand s current ...
EDITORIAL - Seeing markets in different lights
12 Jul 1999 | by JIM ESKIN, a public affairs strategist
should make it perfect for brand building in newly perceived markets. While ad agencies are still ...
SUPPLEMENT: TOP EUROPEAN CONSULTANCIES 1996; OWNED GROUPS: Boosting own brands
26 Jul 1996
concerned with brand building across Europe and the US. 1995 saw the creation of three new offices in ...
Planet on Sunday due to go into orbit in June
17 May 1996 | by Janet Izatt,
for the Planet on Sunday, made more difficult by the fact that it is not producing a brand building ...
