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Search results for "Brand Building"

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Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

really have a great recipe for how to really take advantage of Facebook as a brand building platform ...

Trading places: this week's people moves

16 Mar 2012 | by Daniel Farey-Jones

"breakthrough innovation" and brand building throughout its global operations. ( Marketing ) Media Matt ...

IPC Media appoints Evans as publisher of Marie Claire

06 Jan 2012 | by Mark Banham

career to date. "This mix of skills, and his working knowledge of brand building, makes him the ...

Success of connected TV is no longer 'myth and magic', says ITV's Knight

25 Nov 2011 | by Sarah Shearman

most dominant ad formats, but we can't rest on our laurels. It has to grow, beyond its brand building ...

RAB and D&AD partner to boost standards of radio ads

06 Oct 2011 | by Maisie McCabe

radio campaigns that are brand building, rather than promotion or price-driven. The proportion of ...

BrandMAX preview: De Swaan Arons on why globalisation is media and marketing's big challenge

12 Sep 2011 | by Staff

marketers have to face? Today almost everyone works for or competes against a global brand. Building the ...

Media 360 agenda focuses on a return to growth

06 Apr 2011 | by Lynsey Barber

predictions that will get you thinking long after you have left Manchester. 4. Emerging media brand ...

Media: Double Standards - Why comedy is 'the new rock 'n' roll' for brands

21 Jan 2011

, looks to be reaping tremendous rewards in terms of brand building and increasing consumer engagement ...

Think BR: Hard work and education pays in online adspend figures

05 Oct 2010 | by Guy Phillipson

ads for classic brand building is reflected in strong growth in both these areas with pre- and ...

Think BR: How does outdoor work?

30 Sep 2010 | by Mike Baker

, The Brand Building Power of Outdoor, launched this week to 250 people at the Apollo cinema and one ...

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