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Close-Up: Football turns to advertising to win over fans

26 Mar 2010 | by Matt Williams

consider how they position their brand, building relationships with new fans as well as maintaining ties ...

Integration Essays: No need to smack

04 Dec 2009 | by Chris Lovell and David Longden

as well as brand building. If there's a tick in those boxes, you've got disciplines that are truly ...

Direct Approach: Suddenly, DM is fun

16 Oct 2009 | by Mike Cullis, Darren Burnett, Elvis

Digital applications are giving direct marketing a chance to show just how good it is at brand

Close-up: How should adland react to the BMA?

18 Sep 2009 | by Noel Bussey

will recognise an ad even with the brand taken out. Brand building is what agencies are paid to do ...

Close-Up: How do you follow a successful ad?

15 May 2009

one-off ad to sustained brand- building is the key challenge to creating a successful follow-up. "In ...

IPA Excellence Diploma: Roll of honour 2007-8

10 Apr 2009

consumers, a new opportunity exists in the relatively underdeveloped area of internal brand building ...

IPA Excellence Diploma: Distinction Essay by Chris Gallery

10 Apr 2009

, Chris Gallery writes. The varying approaches to brand building undertaken during the American ...

Integration Essays: Creative about business

05 Dec 2008 | by Bobby Hui, Kate Howe, Nitro

revenue and integrate customer need with products, thereby building its brand, building sales and creating ...

Media Perspective: It needn't be 'death on a stick' for those with strategic savvy

10 Oct 2008 | by Ian Darby, ian.darby@haymarket.com

to have serious commercial and brand building experience. Old-school football managers, the type now ...

The Work: New Campaigns - UK

08 Aug 2008

, vice-president marketing, Timberland Brand Brief: Brand building Creative agency: Leagas Delaney Writers: Tim ...

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