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THE AGENCY PARADE: You want this business - you want it badly. Problem is, so do your rivals. So, ask Mark Banham and Jeremy Lee, how do you make sure it's yours?

11 Jun 2001

brushstrokes of brand building, to generate new business a more refined approach is needed. Kathleen ...

NEWS ANALYSIS: Agencies recognise growing value of the marketing role - Selling yourself is key to dominance, find Naomi Lindsay and Jeremy Lee

17 Apr 2001 | by NAOMI LINDSAY and JEREMY LEE

pitches and now includes brand building. In part, this is because it's as good as impossible to ...

DIARY: RANT

18 Dec 2000

attempts at brand building fail if the ads are not placed in a sympathetic environment. After all, would ...

Carlton attacks anti-TV research

04 Sep 2000 | by RACHEL MINTER

rethink their TV strategy for next year. Bazargan said: In terms of brand building, TV is the ...

 

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