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Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

really have a great recipe for how to really take advantage of Facebook as a brand building platform ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

20 Apr 2012 | by Anna Richardson Taylor

the central importance of design to brand building, says Jonathan Ford, founding creative partner at ...

Marc Pritchard interview: How P&G 'cracked' social ROI

28 Mar 2012 | by Noelle McElhatton

Marc Pritchard, global marketing and brand building officer at P&G, took questions direct from...gives you life". And I love the brand building they do. They didn t do TV commercials for a long time ...

P&G marketing chief urges 'do and learn' experimental culture

22 Mar 2012 | by Staff

accepting that some things won't work and learn why. "The rewards can be best in class brand building ...

P&G Marc Pritchard: The full WACL speech

22 Mar 2012 | by Rachel Barnes

Marc Pritchard, global marketing and brand building officer, P G: I want to talk about how we ...

P&G marketing chief admits it needs to fundamentally shift how it operates

14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

Marc Pritchard, global marketing and brand building officer at P G, was talking at a P G ...

PepsiCo names its first president in reshaping of global structure

12 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

, as it drives "breakthrough innovation" and brand building throughout its global operations....innovation and brand building while looking for ways to significantly reduce the overall cost structure of ...

Digital killed the marketing star

24 Feb 2012 | by Eva MacIntosh

they will plough the money saved into brand building, while P G chief executive Robert McDonald argues ...

Sector Insight: Surface cleaning and care

22 Feb 2012 | by Jane Bainbridge

Hangweier, brand building director Homecare, Unilever Hangweier leads Unilever UK Ireland s ...

Reckitt Benckiser's media chief Ian Hutchinson departs

17 Feb 2012 | by Sarah Shearman

committing an additional 100m investment in brand building and had developed a Powermarkets strategy, to ...

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