Success of connected TV is no longer 'myth and magic', says ITV's Knight
25 Nov 2011 | by Sarah Shearman
most dominant ad formats, but we can't rest on our laurels. It has to grow, beyond its brand building ...
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Jobs | Agency Showcase | Ad creativeIPC Media appoints Evans as publisher of Marie Claire
06 Jan 2012 | by Mark Banham
career to date. "This mix of skills, and his working knowledge of brand building, makes him the ...
BrandMAX preview: De Swaan Arons on why globalisation is media and marketing's big challenge
12 Sep 2011 | by Staff
marketers have to face? Today almost everyone works for or competes against a global brand. Building the ...
Can UKOM's VideoCensus propel VoD into the mainstream?
06 Jun 2011 | by Arif Durrani and Sarah Shearman
become established in media campaigns as a brand building tool that can also extend the reach of TV ...
Media 360 agenda focuses on a return to growth
06 Apr 2011 | by Lynsey Barber
predictions that will get you thinking long after you have left Manchester. 4. Emerging media brand ...
Al Jazeera prepares campaign to promote Freeview launch
30 Jun 2010 | by Maisie McCabe
English s development is brand building and distribution as opposed to revenue generation. ...
P&G's $8bn dollar man Glock to leave the company
09 Jul 2009 | by John Reynolds
under its global brand building chief Mar Pritchard. Pritchard replaced Jim Stengel, who left P G last ...
Publicis partners with Microsoft to explore digital opportunities
26 Jun 2009 | by Arif Durrani
Group earlier this week, aimed at exploring the dynamics between search engine marketing and brand ...
WPP agencies to link with Microsoft for online brand-building study
24 Jun 2009 | by Arif Durrani
, is joining forces with Microsoft to explore the dynamics between search engine marketing and brand...operating officer of Wunderman, said the connection between brand building and search marketing was "at best ...
Signposter debuts pre-packaged campaigns
19 Jun 2009 | by Maisie McCabe
"awareness", "coverage" and "brand building" packages offer multi-format solutions cheaper than buying the ...
