iPhone apps have shorter shelf life than X Factor contestants
06 Oct 2009
, raising questions over their value as brand building tools, finds research.
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Search results for "Brand Building"
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Jobs | Agency Showcase | Ad creativeIAB Engage 2009: the tea break guide
11 Nov 2009 | by Gareth Jones
per cent of UK online ad spend is dedicated to brand building activity. "The opportunities for growth ...
Bad tech holding back cross channel campaigns: study
16 Jun 2009 | by Dan Leahul
top channel for brand building (78%) the study found, compared to mobile at 49%. Don Ryan, vice ...
Twitter's worry-warts a marketing goldmine, says ReallyTworried.com
16 Jun 2009 | by Dan Leahul
brand building rather than sales pitches. The company uses Rubin's Tworried feed to approach potential ...
Diary: Questionnaire - Guy Phillipson
14 Nov 2008 | by Staff
be? Easy! Brand Building Boy who, ably assisted by Wiki-Woman (AKA Amy Kean) fights for truth and ...
Brand Building: Creaccountability *(Terrible word. Sorry, we don't expect it to catch on)
17 Oct 2008 | by Trevor Clawson
Using the web as the main outlet for creative advertising is still the exception, not the rule. Brands should marry their big ideas with direct response activity, says Trevor Clawson.
Brand Building: Creaccountability *(Terrible word. Sorry, we don't expect it to catch on)
17 Oct 2008 | by Trevor Clawson
LONDON - Using the web as the main outlet for creative advertising is still the exception, not the rule. Brands should marry their big ideas with direct response activity, says Trevor Clawson.
Battle of the brands - Ford vs Vauxhall
17 Oct 2008 | by Victoria Furness
test-drive. But the brand has been "playing around with search in a more brand building way", says Brankin ...
Search Special Report: Battle of the brands
17 Oct 2008 | by Victoria Furness
test-drive. But the brand has been "playing around with search in a more brand building way", says Brankin ...
Samsung targets teens with online games portal
08 May 2008 | by Hayley Pinkerfield
music genres. The digital agency collaborated with Samsung s brand building agency, Cheil ...
