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INTERNATIONAL: Virgin completes Singapore Mobile agency shortlist

08 Jun 2001 | by MARK JOHNSON

be adopting a similar strategy to brand building in Asia. 'Cultural sensitivities' would be borne ...

FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

12 Jun 1998 | by NICK PURDOM

, and brand building. In an era of relationship marketing companies want to engage their ...

Nokia’s phone message up for grabs

03 Oct 1997 | by IAN DARBY

and chief executive of Nokia, said: The success of our product range and brand building efforts led ...

ANALYSIS: BRAND BUILDING; BT gives its answer to a question of ethics

06 Dec 1996 | by DANNY ROGERS

Any company worth its salt knows that ethics are the latest consumer want and BT is no exception. It is now communicating its caring face by committing itself to a social audit

 

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