PRWeek.com's 2006 wrap-up
21 Dec 2006 | by Tonya Garcia
marketers drive more holistic brand building versus isolated campaigns. The Internet and PR will play a ...
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Search results for "Brand Building"
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Jobs | Agency Showcase | Ad creativeA matter of trust
03 Sep 2007 | by Hamilton Nolan
depends on brand building not only of individual outlets, but also of their corporate parents. That mutual ...
Ketchum to handle PriceGrabber.com outreach
02 May 2006 | by Beth Herskovits
SAN FRANCISCO: PriceGrabber.com, a shopping comparison Web site, has retained Ketchum for a brand
GSK Stop Shops give quitters a taste of smoke-free living
24 Apr 2006 | by Lisa LaMotta
is really about brand building and perception change built around one of the most powerful addictions ...
Lenovo marketing push aims to build brand in US
23 Feb 2006 | by Andrew Gordon
its focus to brand building in the US, leveraging a new marketing campaign that includes advertising ...
Technology's live wires
28 Mar 2005 | by Andrew Gordon
, and the lesson to be learned, of consistent brand building. With so much competition, every company ...
Analysis: Brand building key as tech market gets more crowded
01 Dec 2003 | by Andrew Gordon
As Christmas nears, companies introducing consumer electronics will focus on developing trust for their brands and the experience they provide.
NEWS IN BRIEF: Franco to be agency
04 Nov 2002
low-income Michigan residents, has named Franco Public Relations its PR agency. Franco will work on brand
NEWS IN BRIEF: Cylix named agency of record
22 Jul 2002
solid plastic speed bumps and parking blocks, located in Garrettsville, OH. Cylix will provide PR, brand
ANALYSIS: Beers' advertising approach isn't endearing her Middle East audience to American values
18 Mar 2002 | by PAUL HOLMES
snide sniping of some critics, there's no reason why the laws of good brand building should not apply to ...
