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Road to Recovery Client Q&As: Mark Simpson, marketing director, Ford of Britain

12 Jul 2010 | by Noelle McElhatton

term recession decisions that you will regret later. You could abandon brand building in favour of ...

BSkyB, the COI or Tesco: who are direct marketing's most powerful clients?

15 Oct 2009 | by Noelle McElhatton

brand management at Procter Gamble - but his BT role embraces not just brand building, but acquisition ...

Battle of the brands - Ford vs Vauxhall

17 Oct 2008 | by Victoria Furness

test-drive. But the brand has been "playing around with search in a more brand building way", says Brankin ...

TMW launches Infiniti campaign

04 Jun 2008 | by Sarah Johnson

encourage consumers to register on a 'reservation list' to generate interest in the brand building up to its ...

Northcliffe Media campaign highlights benefits of selling cars both online and in print

06 May 2008 | by Staff

their brand building and response requirements. ...

Superbrands case studies: The AA

03 Jan 2008

levels. As well as television, the AA also uses press, cinema, radio and online for brand building and a ...

Measuring a brand's image against consumer experience

11 Dec 2007 | by Jane Simms

expense of long-term brand building, he says. Marketing needs a strong voice at the board table or it ...

Suzuki to launch aggressive drive for Middle East market

26 Apr 2007 | by Steven Wrelton

campaign is part of a region-wide brand building exercise by Suzuki, which is seeking to capture a bigger ...

MindShare and JWT take £8m A1 Grand Prix brief

16 Aug 2006 | by by Mark Banham

brand building is second to none and their world-class global networks mean they are well positioned to ...

Hybrids, the heavenly bed and purple ketchup

01 Nov 2004 | by David Aaker, Prophet

you can prioritise your brand building and make brands work in the businesses of the future. You ...

 

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