BSkyB, the COI or Tesco: who are direct marketing's most powerful clients?
15 Oct 2009 | by Noelle McElhatton
brand management at Procter Gamble - but his BT role embraces not just brand building, but acquisition ...
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Search results for "Brand Building"
Subscribe to our RSSWere you hoping to find a job, event, or A-list entry? Search for ""Brand Building"" again in:
Jobs | Agency Showcase | Ad creativePrivate Equity: Asset strippers or brand builders?
14 Sep 2011 | by David Benady
Cross, after just six months in the job, raises the question of whether long-term brand building is ...
Timberland appoints IM for Earthkeepers push
26 Jan 2009 | by James Quilter
new Earthkeepers boat shoe and create further brand building activity throughout the year.
SMEs build big brands with small budgets
18 Jul 2008
LONDON - It is easy for small organisations to be daunted by the business of brand building
Converse campaign tunes into music lovers
09 Jul 2008 | by Ella Fitzsimmons
, Asia-Pacific at Converse China. Instead, the creative work will focus on brand building. Converse, which ...
Measuring a brand's image against consumer experience
11 Dec 2007 | by Jane Simms
expense of long-term brand building, he says. Marketing needs a strong voice at the board table or it ...
Celebrities designing clothes - how does it influence what shoppers buy?
05 Sep 2007 | by Vox pop
more traditional, long-term brand building. However other have pointed out that the stars, as well as ...
Vern and Tess to front new Tesco campaign
24 Apr 2007 | by Darren Davidson
Kay and Daly is separate to the brand building work the agency is producing for the retailer. ...
Global Advertising: Rise of the micro networks
28 May 2004
Chicago. Even in Asia, a market still new to brand building where advertisers usually go for the large ...
OPINION: On the fleeting 'pulling' power of a sports brand
28 Nov 2003 | by Sid Duguid, managing director of Field Asia
- of-sale promotion), meeting the parents (brand building), hanging out together (increased sales). After ...
