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Trading places: this week's people moves

"breakthrough innovation" and brand building throughout its global operations. ( Marketing ) Media Matt ...

PepsiCo names its first president in reshaping of global structure

, as it drives "breakthrough innovation" and brand building throughout its global operations....innovation and brand building while looking for ways to significantly reduce the overall cost structure of ...

Digital killed the marketing star

they will plough the money saved into brand building, while P G chief executive Robert McDonald argues ...

IAB to reveal final data from brand building trilogy

ability to compete with media such as TV when it comes to brand building. Tim Elkington, director of ...

Varsity pulls website and moves investment into Facebook

, particularly as part of a larger corporate site, with Facebook being complementary to them for brand building ...

Private Equity: Asset strippers or brand builders?

Cross, after just six months in the job, raises the question of whether long-term brand building is ...

Doing dairy advertising with flair and creativity

, Abbott Mead Vickers BBDO, which is responsible for global brand building, and Mother, which has been ...

BSkyB, the COI or Tesco: who are direct marketing's most powerful clients?

brand management at Procter Gamble - but his BT role embraces not just brand building, but acquisition ...

National Trust branded products will champion 'Britishness'

brand building. The brand extension could prove costly if it undermines its inherent brand values of ...

The Work: New Campaigns - UK

, vice-president marketing, Timberland Brand Brief: Brand building Creative agency: Leagas Delaney Writers: Tim ...

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