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BHF follows Vinnie Jones with Corrie heart attack ads

Foundation demonstrates how we can innovate around the traditional model of brand building on TV, with a ...

BrandZ Most Valuable Chinese Brands

focus on brand building, never has it been so important for Chinese companies to focus on their brands.

BSkyB, the COI or Tesco: who are direct marketing's most powerful clients?

brand management at Procter Gamble - but his BT role embraces not just brand building, but acquisition ...

National Trust branded products will champion 'Britishness'

brand building. The brand extension could prove costly if it undermines its inherent brand values of ...

What UK marketers learn from the US presidential election

; McCain's by 5%. Obama's success can also be attributed to his integrated approach to brand building ...

The Work: New Campaigns - UK

, vice-president marketing, Timberland Brand Brief: Brand building Creative agency: Leagas Delaney Writers: Tim ...

Royal Mail launches combined DM and digital media CRM service

around this, instead concentrating on brand building or direct response. Dialogue Mail showcases the ...

Livability campaign seeks 'freedom to live'

Response says: This is a fantastic example of true multi-media brand building, campaigning and impact ...

VSO runs first online donor campaign

online video is a compelling fundraising tool and an engaging brand building tool for VSO. ...

Proximity London leads field for 2007 DMA awards

FMCG category, and its Diageo/Baileys campaign in the Brand Building discipline. Seven agencies have ...

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