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Facebook's Everson urges marketers to 'make a bet on us'

really have a great recipe for how to really take advantage of Facebook as a brand building platform ...

Trading places: this week's people moves

"breakthrough innovation" and brand building throughout its global operations. ( Marketing ) Media Matt ...

Private Equity: Asset strippers or brand builders?

Cross, after just six months in the job, raises the question of whether long-term brand building is ...

Dreams 'goodnight' by RKCR/Y&R

Dreams, the beds specialist, has unveiled its first brand building campaign, the first work since

House of Fraser in shift to national brand building strategy

House of Fraser is seeking to emulate the success of rival John Lewis by switching its marketing from local and regional promotion toward national brand-building activity.

Think BR: Google's Groupon bid is a nod to where marketing spend is headed

$3.1bn. Twitter s latest valuation is $4bn. Groupon has first mover and brand building advantage in ...

P&G agrees extended Olympic sponsorship

. Marc Pritchard, global marketing and brand building officer for P G, said: "We know from our successful ...

Sarah McCartney departs ethical retailer Lush

manufacturing its own products by hand. She was also responsible for brand building efforts in the UK, as well ...

BSkyB, the COI or Tesco: who are direct marketing's most powerful clients?

brand management at Procter Gamble - but his BT role embraces not just brand building, but acquisition ...

New Look, Ocado, Tesco and Harvey Nichols - who's got the classiest DM of them all?

1998 DMA award for Brand Building. Critique credits 1. Tesco Creative done in-house 2. Ocado ...

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