iPhone apps have shorter shelf life than X Factor contestants
06 Oct 2009
, raising questions over their value as brand building tools, finds research.
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Search results for "Brand Building"
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Jobs | Agency Showcase | Ad creativeBSkyB, the COI or Tesco: who are direct marketing's most powerful clients?
15 Oct 2009 | by Noelle McElhatton
brand management at Procter Gamble - but his BT role embraces not just brand building, but acquisition ...
Licensing: Licensors seek to exploit the net
01 Sep 2007 | by Gemma O'Reilly
strategies to protect your revenue stream; Brand building through licensing; Brand protection for art and ...
HTC launches first Asian advertising campaign
27 Jun 2007 | by James Murphy
pan-regional campaign for its new-to-market HTC Touch brand, building on the handset manufacturer’s established
CLP reviews agency partners
09 Mar 2007
The electricity supplier is seeking agency partners to lead its brand building, provide strategic ...
No job losses at WCRS while 3 hunts for retail agency
09 Feb 2007 | by by Darren Davidson
". He said: "Good direct response is all about brand building." ...
Online ad spend: Internet establishes itself as a major advertising medium
25 Jan 2007 | by The Internet Advertising Bureau
the internet is a fast maturing, brand building and direct response medium. The acceleration of ...
Brand Building: Ten DM campaigns that built the brand
22 Dec 2005
propensity-to-buy as a measure of brand building by comparing this with our mailing file. "We get quite significant ...
Show preview: Internet World show preview
21 Jun 2005
, Mediaco 12.05-12.35 - Brand building and your online marketing strategy. Barry Holloway, marketing ...
Digital make-up
21 Jun 2005
role for the internet is delivering information on products. For L'Oreal Paris, which is a brand ...
