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Search results for "Brand Building"

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Premium travel operator Western & Oriental in brand refresh

said that after 30 years of brand building, "the company felt it needed to re-establish what the brand ...

BSkyB, the COI or Tesco: who are direct marketing's most powerful clients?

brand management at Procter Gamble - but his BT role embraces not just brand building, but acquisition ...

National Trust branded products will champion 'Britishness'

brand building. The brand extension could prove costly if it undermines its inherent brand values of ...

Lastminute.com's top marketer, Simon Thompson, to join Apple

, while country marketing directors will continue focusing on local marketing and brand building. In ...

Mark Ritson on branding: One delay BA could have done with

with brand building but from where I'm standing also seems to be destroying any brand equity BA is ...

Measuring a brand's image against consumer experience

expense of long-term brand building, he says. Marketing needs a strong voice at the board table or it ...

Bezurk takes regional approach with Qais

engine marketing and brand building, and is also tasked with developing display, search and channel ...

GR Asia hospitality at Macau GP

client entertaining and brand building. Tim Huxley, managing director of GR Asia, says: We had a larger ...

Online ad spend: Internet establishes itself as a major advertising medium

the internet is a fast maturing, brand building and direct response medium. The acceleration of ...

Disney appoints former P&G exec Pepper as chairman

and deep expertise in corporate management, global brand building and leadership development. "In ...

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