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Think BR: Why is brand journalism important?

The phase 'brand journalism' is poised to become the latest buzz-term in the nexus of chatter ...

How to make a splash with 'brand journalism'

that brand journalism is the same as traditional journalism because it s not but it can be ...

Helen Edwards: Brands, journalists and the truth about "brand journalism"

borne in mind by any marketer seduced by the fashionable notion of "brand journalism". Commentators from ...

World: Analysis - 'I'm lovin' it' helps McDonald's to rebuild customer relevance

New global work forms part of Light's 'brand journalism' stance, Robin Hicks reports....'s much-discussed "brand journalism" stance. His thinking goes like this: McDonald's means different things to ...

Ten reasons to read the July edition of Marketing

prepared to match the scepticism of Paxman if "brand journalism" is ever to be taken seriously ...

US adspend set for 9.3% rise as Olympics boost looms

believed in "brand journalism", which he described as a way of telling the story of a brand. He said: "We ...

Things we like: Jon Snow, Good Housekeeping, robust outdoor

Snow damning Gaza killings As "churnalism" and brand journalism grows, the media outlets with a ...

Content: now everyone's talking about it, but what does it actually mean?

one of the growth stories of our time, the rise of brand journalism takes it to another level. Forbes ...

Gaffney on America: Interactive channels must work to live up to advertiser hopes

". He said McDonald's has adopted a new technique that he dubbed "brand journalism", describing the ...

Forget a social strategy - it's what a brand has to say that really matters

, branded content or brand journalism, it doesn't matter. That's what it should be about. Saying this is ...


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