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Brand Trust-Leverage it or Lose it

01 Mar 2002 | by Diane Perlman, Marketing & Branding Consultant

the most powerful word in branding today: TRUST. by Diane Perlman, Marketing and Branding Consultant...layer of complexity to managing and engendering brand trust. In traditional branding, trust is closely ...

Branding: Design choice - BBC Two

28 Feb 2007 | by Ian Humphrey, Head of on-screen design, Turquoise Branding

When I think of channel branding, BBC Two immediately springs to mind. It has always seemed to set

Retail choice: Next, Oxford Circus

28 Jun 2006 | by Douglas James, Creative director, Love Branding

If you were not aware of the changes before you visited this store, you would probably miss them.

Retail choice: mk, Nuneaton

19 Apr 2006 | by Doug James, Creative director, Love Branding

The mk store in Nuneaton - previously Mark one, then Mk One - is a move away from the discount fashion chain's original guise, following its purchase by Icelandic retail group Baugur in 2004.

Retail News: Retail choice: Office, Oxford Street

25 Jan 2006 | by Doug James Creative director Love Branding

Office's flagship shoe store has swapped its yellow-based colour palette for an impressive glossy black exterior. It neatly frames the window display and guides us clearly toward the entrance.

Retail choice: Bershka, Oxford Street

14 Dec 2005 | by Natasha Coverdale, senior designer, Love Branding

Bershka, the little funky sister of well-known Zara, stands proud among Oxford Street's fashion giants. Its bold, shiny, orange brand identity teamed with a glittering, well-styled window display immediately offers an originality that reflects a dark, European, art college chic.

Retail news: Retail choice - Diesel, Covent Garden

27 Oct 2004 | by Douglas James, Creative director, Love Branding

I arrived at the Diesel store in Covent Garden excited to experience the new shop layout that has been much-hyped through its customer emails from propaganda@diesel.com. On its website, Diesel passionately describes how the historic flagship store, which was once a banana warehouse, has been renovated,...

Branding News: Design choice - My T

18 Oct 2006 | by Edwina Campbell, Marketing and business development director, G2 Branding & Design

Cor blimey, I fancy a cuppa ... but oh, the shame of walking back from the kitchen without having offered colleagues a little something. You might get lucky, but more often than not the whole studio is thirsty. And how to remember every combination?

MARKETING MIX: News of the world

11 May 2000

Branding innovation...Branding innovation The drive to find new spaces to carry promotional media messages ...

Branding rules

31 Jul 1997 | by JULIAN LEE

Strong branding has become the most important factor in marketing financial services, according to...Strong branding has become the most important factor in marketing financial services, according ...

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