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What goes online

07 Feb 2007 | by Keith O'Brien

needs ads and branding with more staying power if they are to gain any market share. Beer ape can only ...

Matchmaker seeking AOR

23 Aug 2006 | by Randi Schmelzer

Home Loans, in May. Armstrong, now directly responsible for all eHarmony branding initiatives, has also ...

Getting personal

16 Jan 2006 | by Michael Bush

insurance and wealth management. They'll provide branding materials, premiums and brochures at the larger ...

Anti-smoking group offers teens another dose of Truth

05 Dec 2005 | by Beth Herskovits

arrow" that hovers over the heads of unsuspecting people, branding them as "passive aggressive" or ...

SBC taps Fleishman for help with post-merger rebranding as AT&T

23 Nov 2005 | by Mark Hand

communications, advertising, and marketing departments, as well as with outside consultants, including branding ...

Inside the Mix

17 Oct 2005 | by Eleanor Trickett

talking to promotion, branding, direct marketing, and PR firms. Media planners are powerful people; when ...

Inside the mix

03 Oct 2005 | by Eleanor Trickett

new phenomenon to try to engage the goodwill of staffers to magnify a positive branding message. But ...

PT & Co. to tout Spanish Rioja wines in US

23 Sep 2005 | by Anita Chabria

, strategic approach to branding, particularly with [our] target demographic groups, including baby boomers ...

Wal-Mart's hip marketing may be in vogue, but its image makeover will be a tough sell

05 Sep 2005 | by Julia Hood

for by the company. Even the cover seemed to be a not-so-subtle homage to its eye-catching branding ...

Inside the Mix

29 Aug 2005 | by Eleanor Trickett

that will always, always require a combination of research and gut. Tags: Branding ...

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