30 Nov 2007
| by Marc Longpre
WASHINGTON: The American Academy of Family Physicians (AAFP) has begun a major branding campaign in
29 Oct 2007
| by Ted McKenna
The company's rare PR-HR union has bolstered employee morale and its external branding efforts...branding to both its internal and external audiences. The biggest challenge was a lot of internal ...
23 Oct 2007
| by Ted McKenna
branding and public outreach effort encouraging more consumers to consult BBB databases prior to making...branding consistency in the 128 branches in the US and Canada; many were only loosely adhering to ...
22 Oct 2007
| by Tonya Garcia
those evolve hopefully into what s become known as cause branding work [something] the corporation ...
11 Oct 2007
| by Irene Chang
BKFK, a branding and licensing company dedicated to teens. We want to empower teens and encourage the ...
08 Oct 2007
| by Hamilton Nolan
NEW YORK: The New York Times is launching a new branding campaign aimed at promoting each of the...program, he said. The branding push, however, has largely the same goal: to drive more Web traffic to the ...
03 Sep 2007
| by Hamilton Nolan
, internal communications, and branding work. A veteran of CBS and other mainstream media brands, Sporkin ...
27 Aug 2007
| by Hamilton Nolan
Placing a client's name on some free giveaway item may be the most rudimentary form of branding.
22 Aug 2007
| by Michael Bush
the areas of branding and corporate reputation. Fred Cook, president and CEO of Golin, said the focus ...
19 Aug 2007
| by Randi Schmelzer and Michael Bush
, Pearl explains, in particular via giveaways and branding opportunities in partnership with corporate ...