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AAFP jumps into American healthcare fray

WASHINGTON: The American Academy of Family Physicians (AAFP) has begun a major branding campaign in

NetApp finds strength in collaboration

The company's rare PR-HR union has bolstered employee morale and its external branding efforts...branding to both its internal and external audiences. The biggest challenge was a lot of internal ...

BBB gets new logo, Web site makeover

branding and public outreach effort encouraging more consumers to consult BBB databases prior to making...branding consistency in the 128 branches in the US and Canada; many were only loosely adhering to ...

Positive thinking

those evolve hopefully into what s become known as cause branding work [something] the corporation ...

Hilfiger contest targets future leaders of style

BKFK, a branding and licensing company dedicated to teens. We want to empower teens and encourage the ...

'Times' promotes online brand

NEW YORK: The New York Times is launching a new branding campaign aimed at promoting each of the...program, he said. The branding push, however, has largely the same goal: to drive more Web traffic to the ...

A matter of trust

, internal communications, and branding work. A veteran of CBS and other mainstream media brands, Sporkin ...

Digital touches boost impact of branded giveaways

Placing a client's name on some free giveaway item may be the most rudimentary form of branding.

Aon selects GolinHarris as AOR

the areas of branding and corporate reputation. Fred Cook, president and CEO of Golin, said the focus ...

Multicultural hits the big league

, Pearl explains, in particular via giveaways and branding opportunities in partnership with corporate ...

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